UNSW Built Environment poster

Pacesetter Laser Recycled 190gsm, designed by Harcus – printed by Green and Gold

UNSW wanted to promote their Masters Degree at UNSW Built Environment, at the Venice Biennale, so wanted the promotion piece to be in the spirit of the biennale theme which focussed on the role of architects in improving living conditions through architecture.

It needed to be small – i.e. not difficult to carry around, as well as an intriguing and engaging keepsake that conceptually expressed the Built Environment and its people. It also needed to be a desktop item that continues to remind them of UNSW and possibilities of expanding their education. The solution was a pocket-sized, concertina-folded item that pops open and springs into a structural piece resembling an architectural form. It’s easy to hand out, forever changing its shape and easy to keep. With its intricate scores of mountain and valley folds, this piece required an economical stock that had memory to retain the scoring. Pacesetter Laser Recycled (190gsm) was perfect!

Submitted by Terry Bader, Business Development Executive, Spicers NSW.