Morrison Winter 2016 catalogue
Pacesetter Laser Recycled 250gsm cover and 120gsm text,
A4 portrait saddle-stitched – printed by Pilpel
The Marketing Manager for Morrison’s Clothing selected this paper for a number of reasons – the team felt the shade of the stock suited their textile colour palette superbly and enhanced the darker earthy tones of browns, greys, blues and blacks. A conscious decision in surface and weight lends a tactile experience as most fabrics are
wool and linen. They wanted an uncoated feel, but image clarity
was vital and weight was required to achieve bulk, but they also needed the stock to be within the cost parameters for an extensive mail-out. Pacesetter Laser Recycled suited their budget and requirements perfectly.
Submitted by Geoff Earl, Business Development Executive,
Spicers WA.









